Marketing Communications Assignement

Marketing Communications Essay Executive Summary Sombrero 33 is a family hunting expedition Mexican restaurant, which is due to exonerated on the 31st of August, 2009. They currently have no market discourses designing and have asked myself, a family member to undertake the confinement of ontogenesis a new marketing discourse possibility plan. Our campaign sh solo run for 8 weeks from 31st August- twenty-fifth October, 2009. Our budget is ?3,000, which means our orchestrate audience may only be influenced with communication channels we can afford. We pass on use an Integrated Marketing Communications plan in order that the message we send to our manoeuvre audience is systematic every(prenominal)y delivered through various communication channels. In order to consume which segment of the population to target we researched the demographics of the area and decided to target students attending Glasgow University. In order to understand the buying call of stu dents we looked at their lifestyle and the way they attended to information and communication channels they would be likely to use. We looked at other nourishment outlets in the area, which we would be competing with and who our main competitors would be. We then looked at the objectives and the results we valued to achieve from our communication theory. Due to the limited budget we decided our objectives towards students would be to create 60% awareness, 40% interest, 25% positive feelings, 15% obtained trials and to develop and maintain 5% as regular users of Sombrero33. In order to meet our objectives we had to look at our marketing communications strategy and plan which will provide the direction for all those in the campaign to follow, this include allocation of time and resources. The identify strategies we used incorporated posters, newspapers and radio. Sales promotions strategies were used and PR strategies include sponsoring a student organisation... If you want to get a! adapted essay, order it on our website: OrderEssay.net

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