-------------------------------------------------------------------------------- In promulgateigent e-tailing: Avoiding Webvans Mistakes by Tapan Munroe Aug 1, 2001 (TMA International Headquarters) Although the U.S. sell sector continÂues to tell signs of improvement in 2001, considerable concern regarding e-tailing has been expressed in light of the recent fall backr register by cybergrocer Webvan.com. With the bankruptcy file, the company laid off 2,000 employees and inflicted a severe fiscal blow to its investors. Between its initial funding in 1996 and its filing of bankruptcy, Webvan.com went through a staggering $830 million. Venture capital firms attribute the short end of the stick include VC icons such as Benchmark Capital, Sequoia Capital, Softbank Corp., the Barksdale stem, Yahoo! Inc., and E*Trade convention Inc. The failure of the premier online grocer will serve as a classic disdain school case study for old age to come on how not to plan a business. in that location are many reasons for Webvans failure, including: 1.An incorrect business model. The comÂpany mistakenly assumed that it was in the technology business, not the securities industry business. 2.Managements privation of retail nourishment expeÂrience.
Webvan was an online superÂmart give by consultants, techies and others who were made officers and directors, even though they had no retail food experience. Even CEO George Shaheen, former knob of Arthur Andersen Inc., had lightenÂtle or no food-related experience. Because grocery stores operate on rattling thin margins, even the most effectively managed usher out lose money. Webvan founder Louis B orders, founder of Borders Books & Music, wa! s an expert in marketing books, however books do not expire or spoil. 3.A lack of ground of the sociology and psychology of retailing food. WebÂvans way did not grasp how consumers shop for food. People go to supermarkets to visualize at and even feel the merchandise. Buying food is a tacÂtile experience and a social event...If you indispensability to secure a full essay, order it on our website:
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