Research Simulation

To:Howard Gray, CEO Jean Dubois, Amanda Hamilton, and Uma Gardner From:Sandi Martin Date:April 9, 2012 Subject: windup(prenominal) Watches await CC:Jean Dubois, VP mechanized Watches Division Uma Gardner, VP Production, Mechanical Watches Division Amanda Hamilton, VP Marketing PURPOSE The social occasion of this memo is to discuss info retrieved during an investigation into why Aquines mechanical insure segment is experiencing a 5 sh are market place performance. Further, this memo conveyresses the increased number of mechanical watches jilted by the Swiss Official Chronometer Control (SOCC). Data appealingness include perception about chronometers, response to announce, and mechanical watch application data. When determining which data to address, your expert opinions were taken into consideration. explore revealed that the data for consumer perception about chronometers showed that 60 per centum of those surveyed thinking that the certification was imp ortant. Further, of the 196 respondents who had heady to purchase a chronometer (500 surveyed) 78 percent were willing to buckle under the extra monies for a SOCC certificate. This percentage proves the SOCC certificates add value to Aquines watches. This data further confirmed that advertising is important to the triumph of Aquines mechanical watches.

Data shows that more than than 70 percent of the respondents believed that advertisements featuring Mr. Neiman prompted them to purchase a chronometer. Using a sample coat of 90, a study of made on the test and rejection areas of chronometers with the SOCC. Research disclosed that the watches fail in third areas: 1) horizontal and u pended difference; 2) maximum variation in r! ates; and 3) regard as variation in rates. learning results are listed below: The data indicated a need to buy or improve on machines currently used by the caller-out to provide greater accuracy in different positions. Study results indicate that upgrading the poising machine, buy customized movement...If you want to get a affluent essay, order it on our website: OrderEssay.net

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