Marriott International VRIO Analysis and Value Chain

typical Competencies The VRIO analysis is helpful in determining if a imagingfulness or capability leads to competitive advantage (Middleton, 2004). Resources/Capabilities         worthful?         Rargon?          dearly-won to Imitate?         Exploited by Organization          militant Implications          energy or Weakness Key Account concern Initiative         Yes         Yes         Yes         Yes         Sustained competitive Advantage          might and sustainable distinctive competency Recruitment Process         Yes         Yes         No         No         Temporary Competitive Advantage          specialness and Distinctive Competence Brand committedness         Yes         Yes         Yes         Yes         Sustained Competitive Advantage         Strength and Sustainable Distinctive Competence Community Involvement         Yes         No         No         No         Competitive Parity         Strength Employee Loyalty         Yes         Yes         Yes         Yes         Sustained Competitive Advantage         Strength and Sustainable Distinctive Competence                  Marriott has a few distinctive competencies that are the driving force in their company. Superior efficiency is unor fignted in their personnel. Marriott has been named by Fortune Magazine as on of the 100 opera hat Companies to Work For and one of the Top 50 Companies for Minorities (Marriott is, 2004). They are in addition very concerned with minimizing employee t urnover because of the gritty costs associa! ted with prep new employees.

Their recruitment process screens forth people move by money, and tensenesses on people who are motivated by recognition (Have, 1991).         Superior responsiveness base be seen in their key account management bonus the company has in place. Marriott noticed that travel and entertainment get down is the third base largest expense in corporations. This management incentive allows Marriott to focus on their potential customers and gain customer loyalty (Millman, 1996).          one(a) of the intangible resources that Marriott has is its reputation. non just their reputation with customers, but also their reputation with th e community. The Marriott defacement is a valuable resource. It is estimated that by adding the Marriott name to Fairfield Inn change magnitude occupancy rates by 15%. Marriott fully exploits this resource by the global expansion that Marriott has undertaken (Tepeci, 1999). If you indispensability to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay