Content Archetypes.

depicted object Archetypes of Customer Interface Archetypes October, 2002 Table of Content Executive Summary ------------------------------------------------------------------ i 1 Introduction -------------------------------------------------------------------------------------1 1 1.1 Purpose ----------------------------------------------------------------------- 1 1.2 Method ----------------------------------------------------------------------- 1 1.3 Limitation -------------------------------------------------------------------- 1 2 Content Archetypes ---------------------------------------------------------------------------2 - 4 2 2.1 Offering bossy --------------------------------------------------------- 2 -3 2.2 Information overabundant ------------------------------------------------------ 4 2.3 Market Dominant ----------------------------------------------------------- 4 3 Importance Attributes of Superstore ------------------------------------------------------5-6 3 3.1 Uniqueness ---------------------------------------------------------------- 5 3.2 Strength -------------------------------------------------------------------- 6 3.3 Limitation ------------------------------------------------------------------ 6 3.4 Improvement -------------------------------------------------------------- 6 4. Information Dominant - Washingtonpost.com ---------------------------------------7-8 4 4.1 Dimension of Washingtonpost.com Content ------------------------- 7-8 (i) Offering assortment -------------------------------------- 7 (ii) rob Mix --------------------------------------- 7-8 (iii) Multimedia Mix ---------------------------------- 8 (iv) Content Type ------------------------------------- 8 5 evidence to Fit Information-Dominant ------------------------------------------------ 9-11 5 5.1 Evaluations and Comparisons ------------------------------------------9-10 5.2 Success Story of Washingtonpost.

com --------------------------------10-11 6 Conclusion -------------------------------------------------------------------------------------- 12 7 References -------------------------------------------------------------------------------------- 13 8 Appendix ---------------------------------------------------------------------------------------- 14 i Executive Summary The use of this storey is to determine the differences amidst each of the content archetypes and to stool much knowledge or so the balance of its content. There are fin content archetypes: Superstore, Category Killer, distinguishing feature of speech Store (offering- ascendent), information dominant and the market dominant. A superstore is a one-stop ferment where the customer can see a wide go of goods in multiple merchandise categories. The site is commonly unionized by product categories and subcategory. The dimension of content consists of offering go, lot in mix, multimedia mix and content type. Most of the websites consists of these 4 dimensions to actualize the content more(prenominal) attractive and to achieve their e-business. 1 1 Introduction 1.1 Purpose The determination of this report is to determine the differences betwixt each of the content archetypes and to hit more knowledge somewhat the dimension of its content. 1.2 Method In order to carry out this report, accessing the website has to be... If you emergency to get a full essay, order it on our website: Orderessay

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