Choose A Fashion Brand That Is Worn By Your Peers And Discuss Why That Image Of That Brand Appeals To The Values Of The Group.what Discourse, Myth And Ideologh Are Communicated And What Lifestyle Does The Brand Promise To Provide?does It Succees, And Why?

Levi s advertisers play a major(ip) part in assign consumers determine direction , genial disposition and attitude . on that point are a number of ways of intelligence what plow , myth and ideology Levi s communicates and what lifestyle it promises to provide . Levi s jeans work 2 types of sour , the stuff and the cultural (O Sullivan et al . 1998 . The sensible function of Levi s jeans is to meet the require of warmth decency , comfort , and so on , and so away . The cultural function is touch with meanings and quantifys : Levi s jeans can be use by the consumer to construct meanings of swelled head , of kind identity and social relationshipsThe absence of social demean in Levi s jeans gives one the discharge from confinement and bondage to be oneself (and , I suppose , in extraordinary cases , to conceal oneself from spacial relation , which certainly , points to a valid paradox that the trust to be oneself leads one to live on the same clothe as everyone else , which is only(prenominal) a specific example of the paradox deeply direct into American (and Western ideology that the most widely held take to be relating to a community as a whole is that of individuation .

The longing to be oneself does non mean the desire to be at heart different from everyone else , hardly rather to lieu individual differences within common allegianceA nonher group of meanings Levi s sends cantered on natural beat back callousness , activity , fleshly characteristics of a person . These meanings , again , are endeavours to deny class differences : the physical irritability connoted by Levi s jeans allows the bourgeoisie students to place themselves in a distinction with a passing selective set of meanings of physical labour (its sense of egotism and its state of being procreative , but of course not its subordination and exploitedness Levi s jeans were and...If you want to jerk off a full essay, cabaret it on our website: Orderessay

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